Recreated from my time working in-house for an international Asian Fusion QSR, this portfolio piece showcases a collaboration with a specialist ice cream brand.

In marketing, every project starts with a core objective. This brief presented a unique challenge: how do you drive ice cream sales in Autumn?

Rather than fighting the cooler weather, I chose to embrace the season as the hero of the campaign. With warm orange hues, crunchy leaves, and low golden sunlight, you can almost feel the crisp autumn breeze. I introduced playful copy to turn an unusually timed campaign into an intentional, fun moment—using still-life photography as the focal point with clear nods to the flavours, letting the product do the talking.

Fun fact: I got to taste test every single ice cream flavour, even the ones we didn’t end up stocking!