Behind The brand

If you don’t already know me, I’m Eloise, a multidisciplinary creative, specialising in graphic design and illustration.

This website marks a big, exciting new chapter for me as I take the leap into full-time freelance art! After a decade of creative experience working in-house and the last three and a half years spent as Lead Creative, I decided it was finally time to stop waiting to feel ready, stop waiting for the perfect moment and take the leap. I’m bringing with me all those years of knowledge, experience and learning.

Losing my dad earlier this year reminded me how short life can be. The experience gave me the courage and encouragement to chase dreams, pursue happiness and build my ideal life. To me, that means taking this step as an independent artist. I am so grateful to have been able to say that I have been working full time as a creative for all these years, but it’s definitely time to set out on a new artistic adventure.

Stepping out on my own is about creating work I love every single day, working with brands that inspire me and making work that I truly connect with.

Some of my absolute favourite things to work on:

I’d love for you to follow along as this new chapter unfolds! You can find more of my daily work over on Instagram, or feel free to drop me a message and say hi.

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